At the opening of Boot in Düsseldorf, Ferretti Group will announce the entry of Wally, the iconic luxury nautical brand and emblem of design and innovation, within the portfolio of its brands.
Through an exclusive license agreement of the Wally brand, the Group further enriches its range, which thus becomes the widest and most innovative of the entire Italian nautical industry. The license agreement represents a fundamental step in the brand acquisition process and allows the Group to work immediately on the further development of the brand.
In the four-year period 2019-2022 Ferretti Group will invest over 84 million euros - 70 million euros in the first two years - in the development of the brand and in the design and construction of new product ranges. The new Wally models will be built at the Ferretti Group shipyards, in particular the Super Yacht Yard in Ancona will be the reference plant for Wally’s largest yachts.
During the Düsseldorf press conference, Ferretti Group will present the first project of the new-era, the 48 Wallytender, which will be one of the most anticipated premières at the Cannes Yachting Festival 2019.
"There has long been a mutual fascination between us and Wally and from today we will continue to develop this extraordinary brand with method, vision and investments. And with the same energy and creativity that have lead Ferretti Group the top of the yachting world." said Alberto Galassi, CEO of Ferretti Group.
"As yachting enthusiast, I’m looking forward to discover the boats that will come from the exclusive collaboration with Luca Bassani; it is easy to foresee that they will push the frontiers of innovation and aesthetic avant-garde to new echelon."
Luca Bassani, founder of Wally, commented "The market today requires significant investments to develop new products and new markets. Ferretti Group has great industrial, organizational and commercial capabilities and will be able to boost Wally. I will continue my design and development activity on an exclusive basis, ensuring the continuity of Wally's DNA. All the years and the effort to build the brand will have a continuation. I could not wish anything better for Wally's life.”
Thanks to the agreement with Ferretti Group, Wally returns to the Boot in Düsseldorf, where it had not been exhibiting since 2004, with a booth (Hall 6, No. 6E59) which stands out for its innovative and technological concept, elegantly expressing all the styles of one of the most iconic brands of the nautical world.
*Images credits: 118 Wally Power - Gilles Martin-Raget