Our Audience

OnboardOnline is a digital platform for superyacht crew, industry professionals and yachting enthusiasts worldwide. Together with our strategic content partners we have a combined reach of over 100K across digital, print and radio.

Our Services

We believe in the power of stories and human interest, creating content that resonates to make your business or your vessel stand out. Simply put, we work with you to identify, create and promote meaningful content to engage your target audience and increase your visibility in online search.

At OnboardOnline we work closely with you to understand your objectives and deliver quality content in line with your brief. We can provide articles on an ad hoc basis or as part of a wider campaign. We can also manage your overall content strategy, including outreach to third party media.

• Content Creation
• Content Marketing
• Brochures & Books

Areas of Expertise:

Onboard Operations - Service & Supplies - Yacht Charter - Marinas & Destinations

With in-depth knowledge and firsthand experience, we deliver authentic, quality content on a broad range of topics from on board operations, crew training, wellbeing, superyacht services, yacht charter, marinas and destinations.

(Green) Technology & Sustainability

With growing pressure for businesses and yachts to improve their green credentials, we're keen to work with companies developing and promoting solutions across the marine sector. OnboardOnline also supports a number of organizations working to protect our oceans and wildlife, including Sea Shepherd, UNESCO and Mission Ocean.

Content Creation
Articles /interviews /press releases - includes publication and promotion on social media.

Article Submissions
For smaller businesses looking to submit their own content, or for larger companies working with a PR, we offer publication and promotion of your articles and news to your target audience. We help with ideas, editing and image sourcing, and rates include publication and promotion on social media.

Content Strategy
Increasingly we work with our clients to define and deliver their entire content strategy across the year, including outreach to third party media. If you'd like expert advice concerning the promotion of your business or a specific campaign, please get in touch and we'll be happy to help!

Brochures & Books
We also provide copy writing for brochures and produce annual charter books for a number of leading brokerages. If you have a new project, or you're looking for a fresh approach, please get in touch to discuss your needs.


UK: +44 (0)207 193 5520
FRANCE: +33 (0)621 486 081


Meet the Team

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Sam Watson: CEO & Editor

Graduating in psychology, Sam has over 30 years experience in sales and marketing across a range of sectors and speaks fluent French. After working for a pioneering online charter brokerage, in 2013 Sam applied her digital marketing skills to the creation of OnboardOnline.com, a unique content marketing platform for the yachting community worldwide.


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Naomi Chadderton: Managing Editor

With over 10 years’ experience as a luxury lifestyle journalist, Naomi started her career in Dubai where she worked across a number of women’s online and print publications. In 2017 she dipped her toes into the PR world working with a range of luxury lifestyle brands. Now as Managing Editor with OnboardOnline, Naomi heads up the content schedule and works on client campaigns alongside Sam.


Karen Hockney

Karen Hockney: Contributing Editor

Karen is an experienced author and journalist writing for UK national newspapers and magazines, including The Times, The Daily Telegraph, The Daily Mail, You Magazine and Hello. Based on the Cote d’Azur, Karen is a longstanding contributor to OnboardOnline covering travel, destinations, health and wellbeing, as well as conducting interviews with industry players and leaders at the forefront of ocean conservation.

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Sarah Laty: Contributing Editor 

Sarah grew up in Tennessee and studied in Boston and Paris before working as a contributing editor for a New York magazine. Moving to Antibes in 2008, she spent eight years working as a Crew Agent getting to know the yachting industry and its crew inside out. Also fluent in French, Sarah is managing editor and a regular writer for OnboardOnline, a happy place where her previous worlds come together.  

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Rebecca Whitlocke: Contributor 

Rebecca is a freelance writer based on the French Riviera, specialized in bringing destinations to life with a luxury twist. Born in New Zealand, she is a regular contributor to OnboardOnline covering a range of topics from cruising grounds and sustainability to international boat shows and industry events. Rebecca is also an expert on social media and a regular author on LinkedIn.

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Captain Rod Hatch: Contributor

With over 45 years experience in commercial shipping and yachting, Rod is an ILO certified Trainer of MLC Inspectors, an MCA approved Maritime Auditor and Lead Auditor, ISM and ISO, and also provides training on the implementation of MLC 2006. Rod is a regular contributor to OnboardOnline and our encyclopedia on everything from captaincy to international laws of the sea.


Commander Sean O'Reilly: Contributor

Sean spent 28 years in the Royal Navy. He commanded two warships, taught navigation, ship-handling and leadership at Britannia Royal Naval College, Dartmouth, before commanding the naval contingent in the UK MoD Saudi Arabia Project. He then commanded the UK inter-agency Maritime Counter-Narcotics contingent in the Caribbean. A Master's graduate in International Affairs, he left the Navy in 2006 to lecture International Law of the Sea to naval undergraduates in Abu Dhabi. Sean now teaches UK MCA accredited courses in the captaincy of commercial yachts up to 3000gt.  



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