If you're looking for effective content to promote your business, you've come to the right place!
Content marketing is all the rage, but much of this content goes unread or fails to produce a return on your investment. Sometimes it gets lost in the ever growing crowd on the internet, and sometimes it just doesn't resonate on the receiving end.
In all sectors, and yachting in particular, business is built on relationships and trust. It takes time to break through and it's no less competitive when you get there. Whichever stage you're at, it's important to connect with your target audience. It's what good sales people do instinctively, and a good read is no different.
Content marketing is content with purpose - it's designed to get results!
We take time to understand your business to produce copy that engages interest to get you noticed and support your objectives.
Being a publisher, our article rates include finished copy, publication and promotion on social media and in newsletters. We also disseminate via our media partners in print and digital radio. As well as immediate impact, OnboardOnline is easy to search and our content references well in search, maintaining your visibility longer term.
Our services include:
We offer the full range of content, whether it's a one-off or an annual campaign, so if you're looking for creative ideas or a fresh approach, please get in touch to discuss your needs.
As a business owner, if you're a keen writer yourself or you've engaged a PR, we offer publication and promotion of individual articles, or more regularly with a subscription.
We also produce an annual charter book for a number of leading brokerages, and bespoke books showcasing different types of vessel and yachting experience. If you'd like to feature your yacht or your business or, if you have another project in mind, we'd love to help.
OnboardOnline has a global audience of superyacht crew and industry professionals and a significant following on social media. Together with our strategic content partners we have a reach of over 100K across digital, print and radio.
Areas of Expertise:
With in-depth knowledge and firsthand experience, we can write about a broad range of topics from crew training, technology and security, to yacht charter, marinas and destinations. With growing pressure for businesses and yachts to improve their green credentials, we're also keen to report on sustainable solutions across the marine sector.
OnboardOnline supports a number of organisations working to protect our oceans and wildlife, including Sea Shepherd, UNESCO and Mission Ocean.
UK: +44 (0)207 193 5520
FRANCE: +33 (0)621 486 081
Meet the Team
Sam Watson: CEO & Editor
Graduating in psychology, Sam has over 30 years experience in sales and marketing across a range of sectors and speaks fluent French. After working for a pioneering online charter brokerage, in 2013 Sam applied her marketing skills to the creation of OnboardOnline.com, a digital publication providing content marketing services for the superyacht industry.
Naomi Chadderton: Managing Editor
With over 10 years’ experience as a luxury lifestyle journalist, Naomi started her career in Dubai where she worked across a number of women’s online and print publications. In 2017 she dipped her toes into the PR world working with a range of luxury lifestyle brands. Naomi now manages our content schedule and assists with client campaigns.
Karen Hockney: Contributing Editor
Karen is an experienced author and journalist writing for UK national newspapers and magazines, including The Times, The Daily Telegraph, The Daily Mail, You Magazine and Hello. Based on the Cote d’Azur, Karen is a longstanding contributor to OnboardOnline covering travel, destinations, health and wellbeing, as well as conducting interviews with industry players and leaders at the forefront of ocean conservation.
Sarah grew up in Tennessee and studied in Boston and Paris before working as a contributing editor for a New York magazine. Moving to Antibes in 2008, she spent eight years working as a Crew Agent getting to know the yachting industry and its crew inside out. Also fluent in French, Sarah is managing editor and a regular writer for OnboardOnline, a happy place where her previous worlds come together.
Rebecca Whitlocke: Contributor
Rebecca is a freelance writer based on the French Riviera, specialized in bringing destinations to life with a luxury twist. Born in New Zealand, she is a regular contributor to OnboardOnline covering a range of topics from cruising grounds and sustainability to international boat shows and industry events. Rebecca is also an expert on social media and a regular author on LinkedIn.
With over 45 years experience in commercial shipping and yachting, Rod is an ILO certified Trainer of MLC Inspectors, an MCA approved Maritime Auditor and Lead Auditor, ISM and ISO, and also provides training on the implementation of MLC 2006. Rod is a regular contributor to OnboardOnline and our encyclopedia on everything from captaincy to international laws of the sea.
Commander Sean O'Reilly: Contributor
Sean spent 28 years in the Royal Navy. He commanded two warships, taught navigation, ship-handling and leadership at Britannia Royal Naval College, Dartmouth, before commanding the naval contingent in the UK MoD Saudi Arabia Project. He then commanded the UK inter-agency Maritime Counter-Narcotics contingent in the Caribbean. A Master's graduate in International Affairs, he left the Navy in 2006 to lecture International Law of the Sea to naval undergraduates in Abu Dhabi. Sean now teaches UK MCA accredited courses in the captaincy of commercial yachts up to 3000gt.