Marketing, Communications and Content Creation for the Superyacht Industry
Over the past 10 years, OnboardOnline has evolved into a full service media agency for businesses operating in the superyacht sector. With a broad reach and a highly skilled team, we have the creative ideas and the tools to get your brand noticed and deliver results.
Our services include:
PR & Communications
Social Media Management
We also publish two digital platforms and a range of custom books for leading brokerages in Europe and the US.
OnboardOnline is a B2B platform for superyacht professionals at sea and ashore. We create, publish and promote quality articles and news of interest to a global audience of business owners, decision makers, captains and crew.
Superyacht Stories is a B2C charter marketing platform for today's market, diving into the stories of a wide range of vessels and shining a light on the experience and the people who make it happen. Discover more at www.SuperyachtStories.com.
Yacht Charter Annual is a beautiful 200 page, hardback book featuring top destinations and yachts available for charter - a powerful marketing tool for brokers and the perfect gift to tempt new and existing charter clients.
Click below to view some examples:
If you're looking for a professional service and fresh ideas, please get in touch!
UK: +44 (0)1480 476030
FRANCE: +33 (0)621 486 081
Meet the Team
Sam Watson: CEO & Editor
Graduating in psychology, Sam has over 30 years experience in sales and marketing across a range of sectors and speaks fluent French. After working for a pioneering online charter brokerage, in 2012 Sam applied her marketing skills to the creation of OnboardOnline, a digital publication for superyacht professionals at sea and ashore. Over the past 10 years, Sam has evolved the company to provide communications as well as content creation, with the additional benefit to clients of having digital assets with a global audience.
Naomi Chadderton: Managing Editor
With over 10 years’ experience as a luxury lifestyle journalist, Naomi started her career in Dubai where she worked across a number of women’s online and print publications. In 2017 she dipped her toes into the PR world working with a range of luxury lifestyle brands. As well as writing, Naomi manages the content schedule across both platforms and assists with a range of client campaigns.
Karen Hockney: Contributing Editor
Karen is an experienced author and journalist writing for UK national newspapers and magazines, including The Times, The Daily Telegraph, The Daily Mail, You Magazine and Hello. Based on the Cote d’Azur, Karen is a longstanding contributor to OnboardOnline covering travel, destinations, health and wellbeing, as well as conducting interviews with industry players and leaders at the forefront of ocean conservation.
Rachel has been covering the global luxury industry for more than a decade. Based in London and formerly Dubai, she has held senior editorial positions at publications across the EMEA region. She is a regular contributor to OnboardOnline and Superyacht Stories and enjoys writing about the influencers, innovations and issues driving the yachting industry.
Richard Hagan: Contributor
Richard is a freelance writer born and based in Cape Town, South Africa and specialises in writing for the superyachting, boating and marine industries. He has a passion for conversational writing that is fun, readable and relatable. A regular contributor to OnboardOnline, Richard supports client campaigns for boat builders, product manufacturers, resellers and technology firms.
Rebecca Whitlocke: Contributor & Social Media
Rebecca is a freelance writer based on the French Riviera, specialised in bringing destinations to life with a luxury twist. Born in New Zealand, she is a regular contributor to OnboardOnline covering a range of topics from cruising grounds and sustainability to international boat shows and industry events. Rebecca is also an expert on social media and a regular author on LinkedIn.
Dawn Lloyd: Graphic Design
After graduating with an arts degree, Dawn worked in the advertising industry for many years, encompassing marketing, public relations, event management and corporate identity disciplines. Her expertise lies in graphic design, with an eye for detail and a creative flair that results in a modern and professional look to her work. In addition, as part of her remit for OnboardOnline, she oversees print production for our range of large format books and charter annuals.
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