Content Creation for Your Business
Content marketing is all the rage, but much of this content goes unread or fails to produce a return on your investment. Sometimes it gets lost in the crowd and sometimes it just doesn't resonate on the receiving end.
Whichever stage your business is at, it's important to understand what your target audience wants or cares about if you want them to engage. Despite all the marketing and measurement tools available, first we need to get the story right - it's what good sales people do instinctively, and a good read is no different.
At OnboardOnline we take time to understand your business to produce copy that gets results and makes your business stand out.
Our rates include finished copy, publication and promotion on social media. We also disseminate via our network of media partners achieving wide exposure in different formats.
As well as immediate exposure, our articles reference well online maintaining your visibility long term. Our archive is also highly searchable and many readers use our platform in this way.
Our services include:
As well as advising on strategy, we can create one-off articles or deliver an entire annual campaign. If you're looking for industry knowledge, creative ideas and a fresh approach, please get in touch and we'll be delighted to help.
If you have in-house writers or a PR but need targeted exposure to the superyacht community, we publish and promote article submissions - ad hoc or more frequently via a subscription.
We produce an annual charter directory for a number of leading brokerages in Europe and the US, as well as a range of custom books showcasing different types of yachting experience. If you'd like to feature your yacht or, if you have another project in mind, please get in touch.
OnboardOnline has a global audience of superyacht crew and industry professionals and a significant following on social media. Together with our strategic partners we have a reach of over 100K across digital, print and radio.
Areas of Expertise:
With in-depth knowledge and firsthand experience, we can write about a broad range of topics from crew training, technology and security, to yacht charter, marinas and destinations. With growing pressure on businesses and yachts to improve their green credentials, we're also keen to report on sustainable solutions across the marine sector.
OnboardOnline supports a number of organisations working to protect our oceans and wildlife, including Sea Shepherd and UNESCO's Decade for the Oceans.
UK: +44 (0)1543 480 046
FRANCE: +33 (0)621 486 081
Meet the Team
Sam Watson: CEO & Editor
Graduating in psychology, Sam has over 30 years experience in sales and marketing across a range of sectors and speaks fluent French. After working for a pioneering online charter brokerage, in 2013 Sam applied her marketing skills to the creation of OnboardOnline.com, a digital publication providing content marketing services for the superyacht industry.
Naomi Chadderton: Managing Editor
With over 10 years’ experience as a luxury lifestyle journalist, Naomi started her career in Dubai where she worked across a number of women’s online and print publications. In 2017 she dipped her toes into the PR world working with a range of luxury lifestyle brands. Naomi now manages our content schedule and assists with client campaigns.
Karen Hockney: Contributing Editor
Karen is an experienced author and journalist writing for UK national newspapers and magazines, including The Times, The Daily Telegraph, The Daily Mail, You Magazine and Hello. Based on the Cote d’Azur, Karen is a longstanding contributor to OnboardOnline covering travel, destinations, health and wellbeing, as well as conducting interviews with industry players and leaders at the forefront of ocean conservation.
Sarah grew up in Tennessee and studied in Boston and Paris before working as a contributing editor for a New York magazine. Moving to Antibes in 2008, she spent eight years working as a Crew Agent getting to know the yachting industry and its crew inside out. Also fluent in French, Sarah is managing editor and a regular writer for OnboardOnline, a happy place where her previous worlds come together.
Rebecca Whitlocke: Contributor
Rebecca is a freelance writer based on the French Riviera, specialized in bringing destinations to life with a luxury twist. Born in New Zealand, she is a regular contributor to OnboardOnline covering a range of topics from cruising grounds and sustainability to international boat shows and industry events. Rebecca is also an expert on social media and a regular author on LinkedIn.
With over 45 years experience in commercial shipping and yachting, Rod is an ILO certified Trainer of MLC Inspectors, an MCA approved Maritime Auditor and Lead Auditor, ISM and ISO, and also provides training on the implementation of MLC 2006. Rod is a regular contributor to OnboardOnline and our encyclopedia on everything from captaincy to international laws of the sea.
Commander Sean O'Reilly: Contributor
Sean spent 28 years in the Royal Navy. He commanded two warships, taught navigation, ship-handling and leadership at Britannia Royal Naval College, Dartmouth, before commanding the naval contingent in the UK MoD Saudi Arabia Project. He then commanded the UK inter-agency Maritime Counter-Narcotics contingent in the Caribbean. A Master's graduate in International Affairs, he left the Navy in 2006 to lecture International Law of the Sea to naval undergraduates in Abu Dhabi. Sean now teaches UK MCA accredited courses in the captaincy of commercial yachts up to 3000gt.