Content Creation & Promotional Campaigns for the Superyacht Industry

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Promoting businesses across the superyacht industry

OnboardOnline specialises in content creation for a wide range of businesses across the superyacht industry from leading brands to startups who value our knowledge and understanding of the market. We undertake a wide range of written work from articles and press releases to brochures and custom books - both digital and print.

In parternship with Yachting International Radio we also create promotional campaigns including social media advertising across our combined network.

Our services include:

  • Promotional campaigns (minimum 6 months)

  • Sponsored content

  • Copywriting - websites and brochures

  • Custom books - print and digital

  • Promotion and coverage of industry events

  • Social media advertising

Please enquire for details and rates:

UK: +44 (0)7572 056 305
FRANCE: +33 (0)621 486 081


Meet the Team

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Sam Watson: Founder & Editor

Graduating in psychology, Sam has over 30 years' experience in sales and marketing across a range of sectors and she speaks fluent French. After joining a pioneering online charter brokerage in 2008, she applied her digital marketing skills to the creation of OnboardOnline in 2012, followed by Superyacht Stories in 2021. Over the past 10 years, Sam has evolved the business to include the production of custom books as well as consultancy for new and established brands.


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Karen Hockney: Contributing Editor

Karen is an experienced author and journalist writing for UK national newspapers and magazines, including The Times, The Daily Telegraph, The Daily Mail, You Magazine and Hello. Based on the Cote d’Azur, Karen is a longstanding contributor to OnboardOnline and Superyacht Stories covering travel, destinations, health and wellbeing, as well as conducting interviews with industry players and leaders at the forefront of ocean conservation.


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Naomi Chadderton: Contributor

With over 10 years’ experience as a luxury lifestyle journalist, Naomi started her career in Dubai where she worked across a number of women’s online and print publications. In 2017 she dipped her toes into the PR world working with a range of luxury lifestyle brands. Naomi is a regular contributor to Superyacht Stories and our portfolio of luxury yacht charter annuals. 


Rachel Ingram: Contributor

Rachel has been covering the global luxury industry for more than a decade. Based in London and formerly Dubai, she has held senior editorial positions at publications across the EMEA region. She is a regular contributor to OnboardOnline and Superyacht Stories and enjoys writing about the influencers, innovations and issues driving the yachting industry.


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Richard Hagan: Contributor

Richard is a freelance writer born and based in Cape Town, South Africa and specialises in writing for the superyachting, boating and marine industries. He has a passion for conversational writing that is fun, readable and relatable. A regular contributor to OnboardOnline, Richard supports client campaigns for boat builders, product manufacturers, resellers and technology firms.

Georgia Tindale

Georgia Tindale - Contributor

Georgia is a freelance writer, editor, journalist and podcast co-host. Co-founder and Arts Editor at the international online and print magazine Porridge, Georgia writes for a range of publications, primarily across the maritime and luxury spheres. When she is not writing, she tends to be listening to podcasts on her other love, counselling and psychotherapy, and is currently training through a postgraduate diploma at the University of Cumbria to become a qualified practitioner.

Peter Franklin

Peter Franklin - Contributor

Peter’s entire life has revolved around the marine world. Born into a family of Thames Watermen and qualified as a shipwright, he pursued a career in marine technical management before becoming publisher/editor of Islander boating magazine and later sustainability content provider for METSTRADE in Amsterdam. Based in the Netherlands, Peter spends summers on board his motor yacht, and continues to pursue his lifelong passion for ocean conservation. 


Dawn Lloyd:  Graphic Design

After graduating with an arts degree, Dawn worked in the advertising industry for many years, encompassing marketing, public relations, event management and corporate identity disciplines. Her expertise lies in graphic design, with an eye for detail and a creative flair that results in a modern and professional look to her work. In addition, as part of her remit for OnboardOnline, she oversees print production for our range of large format books and charter annuals.

Our Partners:

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