Sunrise Yachts has signed an agreement with The Diamond Living Private Investment Fund, managed out of Hong Kong, which will take a controlling interest in order to steer the next phase of the company's development.
"It is our view that Sunrise represents a good recognised brand and that the company can deliver high-quality yachts at an appealing price. We have discussed with Sunrise the opportunity for us to step in as a strategic investor with a goal to assist them in their growth ambitions as well as increase their sales spectrum due to our strong positioning on the Asian market", according to Diamond Living's Managing Director, Wes Medford.
Founded in 2007, Sunrise Yachts recently launched their Espen Oeino designed 63m motor yacht IRIMARI, already nominated for a number of awards.
"In Diamond Living, we have found the ideal strategic partner that we have been seeking for quite a while. It will provide a strong, stable base for Sunrise and allow us to offer total security and comfort to our clients. Also this partnership will provide us with the ability to develop our own niche projects to speculate on the market", says Guillaume Roché, Sunrise Yachts' co-founder who will continue as CEO.
The Diamond-Sunrise deal was brokered by Even Keel Partners in London and is expected to be finalised by mid-January, with further announcements on long-term plans to follow.