The Monaco Ycht Show has unveiled its new corporate identity for the 26th edition to be held from 28 September 28 to 1 October this year.
Consistent with their new brand positioning which began in 2014, this year’s MYS visual is a visual representation of the show’s strategy to attract a new niche of wealthy clients giving them the opportunity to discover and learn more about the art of superyacht living. Each year the MYS unveils a new collection of 120 supryachts, of which around 40 will be exclusive viewings or a world premier.
The visual represents sophistication, luxury and haute couture, a world where everything is possible, echoing the privilege of superyachting.
Also represented are the many superyacht professionals operating in the sector, in construction, outfitting, or as craftsmen and suppliers to the finest yachts afloat. Around 580 compnaies and partners will exhbit at this year's event, showcasing the latest products, services and innovations availalbe to the global superyacht industry.
For more information please visit the MYS website.