At a time when more people are looking to yachting to create and enjoy more quality time in life with family and friends safely, Fraser is focusing on increasing the rewards of their yachting experience by offering more partner benefits to owners and charterers. To that end, the company now welcomes Frédéric Dormeuil to the worldwide team as Head of Global Partnerships.
Frédéric comes to Fraser with an in-depth knowledge of the luxury market having held a number of international roles with postings to New Delhi, Savannah, London, Tokyo, Paris, Hong Kong, and more recently Singapore, where he oversaw Southeast Asia & Australia for two brands within the Swiss-based luxury goods Group Richemont. An MBA graduate from HULT Shanghai, Frédéric brings over 16 years of global experience in brand and business development, overseeing 45 different markets.
Upon his return to Europe, Frédéric was heavily involved in launching Aston Martin’s pioneering “Heritage Racing” orbit and within the sphere of yachting, is perhaps best known for jointly spearheading LYBRA’s The Superyacht Show events as Brand Partnerships Director.
Frédéric commented: “I have always been fascinated with the world of yachting as it embodies the very pinnacle of luxury. I'm truly inspired to join Fraser and help further enhance the value and experience for every client through carefully chosen, world-class partnerships."
Fraser Director of Marketing & Business Development Mark Duncan commented: “Long lasting and meaningful global partnerships have played an important part in the growth and solidity of Fraser over the last 74 years. We choose our partners and what they are able to offer our clients and our specialists with a lot of care. Our clients trust those we work with to deliver to the same high standards as we always strive for. Frédéric now spearheads that approach for us going into the new decade. A skilled and experienced communicator who follows through on the initiatives and actions our clients and partners expect, he is a welcome addition to our team who will continue to secure our reputation for bringing like-minded people together in business and pleasure for the benefit of all.”