Bert Fowles, IGY’s Vice President of Marketing and Sales was recently elected Vice Chairman of the United States Superyacht Association (USSA) Board of Directors.
The USSA is a 15-year-old organisation comprised of nearly 400 member companies representing thousands of leading stakeholders in the international superyacht sector. The association champions interests that support the multibillion dollar global superyacht industry aligning legislative, marketing, and economic impact initiatives towards consistent industry growth. With a majority of the USSA’s membership base having 80 employees or less, the organisation is uniquely attuned to representing the small businesses that drive the superyacht sector.
Mr. Fowles has served as Marketing Chairman for the USSA for the past several years and has supported the organisation to become a lead resource for U.S. and international destinations working to engage the growing superyacht market. The association has built strong ties with public and private entities resulting in strategic insights that inform and educate markets to the positive economic impact of dynamic superyacht destination planning.
Compiling, analysing, and presenting global superyacht data for the USSA, Mr. Fowles has worked closely with members to hone sector decision making reflective of latest industry trends. “The superyacht industry is run by a global community of absolutely amazing people that so many never see or fully understand, given the end result of our collective work – the superyacht,” remarks Fowles. “I am honoured and humbled by the support of our membership in this new role and will work to continue to drive value through the association’s efforts.” Fowles joins Diane Byrne, newly elected Chairwoman of the USSA and a dynamic Board dedicated to building on the strength and reputation the organisation has built on since 2006.