Stefano Tositti, CEO of Acquera Group, has announced today (20th February 2020) that the company has renamed the yachting division, which was previously called Acquera Yachting, to Evolution Yachting, and has launched a brand-new visual identity with immediate effect.
The new branding and company name is another milestone for the group who, over the last two year period, has opened up offices across Italy, France, Monaco, Montenegro, Corfu, Albania, as well as acquiring Evolution Yacht Agents in Spain and Greek G&K Yachting.
The decision to rename the company was based on Evolution Yacht Agent’s values, ethics, vision and consolidated positioning in the market. It made imminent sense to capitalise on their established brand and reputation that spans over a decade and was the opportune moment to change the name to Evolution Yachting. The new name and logo reflect the true vision and orientation for growth, while remaining true to a longstanding reputation.
This new identity is an extremely important part of Evolution Yachting’s strategy to signal to the industry the transformation that the company is undergoing. The brand will provide a more consistent identity that speaks in a powerful way across all countries and continents. It also delivers a powerful image to reproduce across digital media that will ensure the brand has even greater impact in the coming years.
Extensive feedback was received from clients, industry players and staff, which ensured that the company values were clearly defined and a brand identity that reflects them.
“The new identity reflects the mentality and our desire to continuously adapt, be disruptive and stand out in the market place,” says Tositti. “We also feel that it is encompasses the last successful 10 years of Evolution Yacht Agents and gives out a clear message to all our clients that whilst the name might have changed, it will still be the same people at the forefront of the business. The new brand incorporates the values of our new colleagues and countries, and shows a new strong alliance of minds.”
Bea Alonso, COO, added: “The brand reflects who we are today and symbolises our future, as well as defining a clear and updated value proposition to the market. The name that marries both Acquera Yachting and Evolution Yacht Agents ensures that we will not lose the meaning, heritage or power of recognition that has been consolidated over the years. We want to remind our clients and suppliers of our on-going commitment to providing specialised, high quality service.”