Howard Pridding, the chief Executive at British Marine, has announced a new and dynamic branding aimed at emphasising the 'Britishness' of the organisation.
Last year we reviewed our brand and it was clear that we needed a much fresher, dynamic and modern approach to our identity, with a very strong emphasis on the Britishness of our organisation.
I am pleased to be able to introduce to you the new British Marine brand that we are launching today.
Alongside our new modern logo we are introducing a strap line which positively declares ourselves, and you, the British Marine members, as “Leading the industry” – British Marine is your membership organisation for the UK leisure, superyacht and small commercial marine industry and we are here to help and support your business.
Use of our logo is a valuable benefit of British Marine membership and this will become increasingly so as we invest in advertising campaigns to encourage consumers to buy from British Marine members. To make it easy for you to adopt our new branding we have set out everything you need to know to access the new logo and the story behind this year long re-brand project.
I hope you like our new look. I am confident that the introduction of our new brand will bring additional benefit to you as a British Marine member'.
As British Marine unveils a strong new identity, National Boat Shows (NBS) has also re-branded to become British Marine Boat Shows. This aligns it with the new British Marine brand.
The British Marine Boat Shows’ portfolio contains two world-leading events: the Southampton Boat Show, which this year takes place 11-20 September, and the London Boat Show, taking place at ExCeL, 8-17 January 2016. The new look is the result of a year-long re-brand exercise which has been undertaken in-house.
Murray Ellis, Managing Director of British Marine Boat Shows commented: “With over 1,600 members British Marine represents an industry worth £2.93bn that employs more than 31,400 people in the UK. So whether a member exhibits or not, it is important that they support Southampton, London and the new branding; the profits from the Shows are reinvested back into the UK leisure marine industry through the services British Marine offers. The organisation now represents a durable brand for us, the organisers, to promote our world-class events. The Shows in turn enable our exhibitors to further their businesses and promote British excellence in the UK and overseas markets.”
Howard Pridding, Chief Executive of British Marine added: “We have put a lot of work in over the last year to review our brand and concluded that we needed a much fresher and more dynamic approach to our identity to reflect that we are a modern membership organisation. We wanted a very strong emphasis on the Britishness of our brand and so we have adopted a bold new look. It is important that exhibitors of British Marine Boat Shows use the new branding where possible; with everyone embracing the new brand collectively, we will have much more impact and ensure the brand stands for quality and excellence within the industry.”
British Marine now represents a durable brand for its members to be part of, which will serve them in promoting their businesses and British excellence in the UK and overseas markets. The use of the British Marine logo is an important benefit of membership and the organisation will continue to invest heavily in its ‘Look for the Logo’ campaign to encourage consumers to buy from British Marine members.
The new look is the result of a year-long re-brand exercise which has been undertaken in-house with the Executive Team working with the Membership and Marketing Committee. The British Marine Management Board has overseen the project ensuring that it has been a cost-effective exercise.
Fiona Pankhurst, President of British Marine commented: “This is a seriously exciting time for British Marine. The new brand will strongly connect our members with Britain’s reputation for quality, excellent design and innovation. The Union Flag, which is now incorporated into the design of the new logo, means a lot in the UK and abroad. It stands for quality, heritage, standards of doing business and success. This new branding gives us the opportunity to really promote what is great about the British marine industry.”