It seems there may be a silver lining for the yachting industry behind the very dark COVID-19 clouds currently darkening everyone’s horizon. Dealers and brokers around Asia are reporting a significant recent uptick in interest in owning a boat – perhaps not surprisingly, people are sensing the attraction of life on the open sea, discovering quiet, uncrowded bays and beaches, and getting away from it all with family or a few best friends.
Perhaps it’s good timing for Hong Kong – the centre of the most mature market for yachting in Asia – to finally get a new international boat show, something the well-established industry players there have been yearning for these past three or four years.
Various amongst them were instrumental in getting Verventia, the company behind the Singapore and Thailand Yacht Shows, to join forces with the Hong Kong Cruise & Yacht Industry Association (HKCYIA), which has all the necessary local knowledge and connections, to launch the Hong Kong Yacht Show (HKYS) in November this year.
It is generally agreed that the collective governments in Asia have managed the COVID-19 crisis far better than most, with timely interventions and sensible, if undeniably tough, restrictions so as to avoid the worst, and most pundits believe that the majority of the Asian economies will be back up and running by the time the show comes round in the penultimate month of this disastrous business year.
The first edition of the jointly organised event will take place in a specially-built temporary marina in the Kwun Tong Typhoon Shelter adjacent to the Kai Tak Runway Park Promenade from 19-22 November 2020, and annually thereafter. The showcase will include custom-built superyachts to cater for the aspirations of the many mega-wealthy people in this part of the world (latest figures show that 35% of the world’s top 50 billionaires are from Asia) as well as family-sized weekend boats, sailing yachts, and water sports run-arounds to suit every budget.
The organisers’ stated objective is to promote and develop the whole gamut of the yachting and boating industries in the Guangdong - Hong Kong - Macao “Greater Bay Area,” which will bring a raft of well-documented economic benefits to local businesses and communities in the country. The show is a strategic cornerstone of Verventia’s mission to help turn Asia into a global destination for yacht tourism and a major Eastern production centre for the industry, completing the vital northern hub of the Asian yachting market "golden triangle” together with Singapore and Thailand in the south-east.
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As the HKYS continues to grow and develop over the coming years, it will play a significant role on the international boat show calendar, with the aim of establishing itself alongside the Singapore Show as the principal marketing platform in Asia for the global yachting industry. Strategically placed in the Greater Bay Area, exhibitors at HKYS will be perfectly positioned to connect with HNWIs looking to buy or charter a boat, as well as new potential equipment suppliers, retailers, and importers.
The number of berths (around 35-40) and the amount of exhibition space available is relatively limited in this first year, so interested parties are encouraged to confirm their participation immediately. Verventia’s sales team are available to answer any questions or send a copy of the Exhibitor or Partnership Brochure.