The MYBA Charter Show, with its long history and dedication to quality, is both a business occasion and a true celebration. It brings together the world’s leading yachting professionals and provides them with the opportunity to appraise some of the finest yachts available for charter, as well as an exceptional array of ancillary services.
Its hard won reputation precedes it, making introductions unnecessary even for those who have not yet attended.
What needs to be said, however, is that the Show is always in search of advancements that will enhance the experience of attendees and contribute to business. The standards of the yachting industry are continuously rising and the MYBA Charter Show not only recognises this but responds with carefully planned improvements and innovations.
This year, a new indoor reception & hospitality area will be unveiled and it will be the largest to date. It is designed to facilitate meetings and offer welcome moments of respite during what is always a very busy Show. The 2016 Show will also feature an enlarged dock space/walkway for yachts at the top end of the Molo Vecchio.
The MYBA Charter Show, in cooperation with Yacht Carbon Offset, is also making a greater effort towards minimising its carbon footprint. MYBA Admin has been offsetting its shore power, shuttle buses and business air travel, and this year’s event will see the introduction of eco-friendly show bags.
Mark Robinson, of Yacht Carbon Offset said: “It is great to continue and develop our partnership with MYBA at this year’s Charter Show. This event draws together charter professionals and a collection of fantastic superyachts and we are delighted that the MYBA Charter Shows Panel is taking practical steps to improve the environmental profile. In Genoa, the Show is exactly the right moment to look ahead at how the forthcoming season’s charters can be perfected and enhanced for each and every client.
Since the environmental agenda is high on the priority list for many eco-aware, prominent or politically connected Clients, it is essential for us all to show how readily a “greener” option is available. The MYBA Charter Shows Panel, and some of the world’s best charter yachts are already showing the way!”
According to the first indications from the organisers, the 28th MYBA Charter Show is off to a dynamic start. The number of yacht registrations is high and the vessels already listed range from the sleek 63m IRIMARI built in 2015 to the timeless MALAHNE, a 50m motor yacht built in 1937 and last refitted in 2015.
The stands available to exhibitors were sold out shortly after the opening of online registration, with a waiting list currently in effect. From custom refits and repairs to florists and suppliers of fine wines, the Show will once again unite the crème de la crème of the industry. Giovanni Costaguta of Arredamenti Porto comments: “Arredamenti Porto-Genesis Yachtline has been participating in the show from the very first editions, following its growth and development with passion.
We’re convinced that the MYBA Charter Show is the ideal occasion for meeting, at the same time, the key players of the industry such as Captains and brokers, as well as many friends, and for all to appreciate Genoa and its port; moreover, it’s an excellent opportunity for us to show our facilities, to organize the famous Fave & Salame lunch on the AP terrace, and to present our increased production capacity resulting from the joint venture with Genesis Yachtline, leader on the yacht interiors market worldwide”.
The level of repeat sponsorships at the MYBA Charter Show also speaks volumes about the benefits of positioning a brand alongside an event of international acclaim. Many of the sponsors have a longstanding relationship with the Show and according to Paolo Menegazzo of GIS Provisioning:
“GIS Provisioning has been a sponsor of the MYBA Charter Show for 14 years, and such a long partnership has been possible thanks to the competence, efficiency and enthusiasm of all the people involved in the organization, in particular MYBA and Pesto. Being part of this important event has given, over the years, a significant added value that goes beyond the mere visibility of a logo, transmitting to captains and crews the image of being an integral part of this great yacht show. In addition, the numerous events and crew entertainment surrounding the Show make the exhibition a perfect location for business in a relaxed atmosphere.”
There is also appetising news from the MYBA Superyacht Chefs’ Competition which will be enjoying its 4th year. As the MYBA Charter Show has taken place in Italy for the last 27 years, in both San Remo and Genoa, it seems only fitting that the theme for this year’s Competition is “A Tribute to Italy. Italian Cuisine – Classic and Modern”.
Rising stars of the culinary scene will face the challenge of combining ingredients such as creativity, passion and precision, and the results will be judged by a panel with impressive credentials. The Competition is attracting growing global attention and has fast become one of the highlights of the Show.
James Graham-Cloete, Chair of the MYBA Charter Boat Shows Panel, sums it up by saying: "With yacht registrations at the highest level we have seen in years, exhibitor stands selling out in days and the largest new reception area agreed, the 2016 MYBA Charter Show is looking to be another outstanding event."
*Image credits: MYBA