The most prestigious annual event in the annual calendar is also its most luxurious. Each September, the Monaco Yacht Show attracts around 35,000 yachting enthusiasts and professionals to the principality of Monaco for five days of launches, previews, networking and, of course, parties.
Such is the show’s reputation that the world’s largest yachts plan their schedules around it every year – for 2023, over 100 yachts made their debut in the Monte Carlo marina, with even more at anchor.
The impressive fleet in Port Hercules included 117 superyachts; this included 45 new yachts launched in 2023, 16 yachts launched or refitted in 2022, 58 presentations from shipyards, 50 yachts available for sale or charter by brokers and three catamarans, plus 61 luxury tenders and two submarines.
On the yacht side, highlights included the newly renovated 97-metre Lürssen Carinthia VII (the largest yacht at the show), the bold red 80-metre Bilgin Yachts premiere Leona, the 84-metre Feadship hybrid Savannah, and the unmissable green 75-metre Admiral superyacht Kenshō.
With sustainability a key theme of the 2023 show, attendees were privy to an increased number of innovative, eco-efficient multihull launches. The most eye-catching included Perini Navi’s ART EXPLORER which, at 47 metres, is the world’s largest aluminium catamaran; the new age, spaceship-style catamaran This is It from Technomar and The Italian Sea Group; and Sunreef’s 80 Sunreef Power Eco, which brings superyacht-style living to the multihull market.
Dockside, attendees were invited to explore the theme further through a programme of talks and presentations at the Sustainability Hub, which returned to the show for a second year. The dedicated exhibition space provided a platform for companies leading the way in the development of technologies that reduce the environmental impact of yachting.
Guests could also explore various tented pavilions to discover and meet with 560 carefully selected exhibitors including naval designers and architects, yacht equipment and service providers, tender and nautical gadget manufacturers, and more. The Adventure Area also returned to the 2023 show with the aim of showcasing the myriad new experiences and onboard entertainment options available to crews and owners.
When the sun set over the principality each day, guests were treated to glamorous events that epitomised the luxury yachting lifestyle. Among the highlights was IGY’s black-tie 007 party at the Monaco Yacht Club which, once again, was the place to see and be seen.
Success on the ground
The 2023 edition of the Monaco Yacht Show took place at Port Hercules and surrounding venues from 27 to 30 September, just two weeks after the season’s inaugural event, the Cannes Yachting Festival. It was the perfect platform for IGY representatives to meet and engage with valued partners while showcasing future projects to the industry.
“The Monaco Yacht Show has proven yet again to be a great opportunity for IGY Marinas to promote our global network and the opportunities to work with us and the brand,” says Debbie Parsons-Randle, Marketing Director – Europe at IGY. “The pinnacle event in the yachting calendar has provided IGY with the platform for our talented operations and marketing teams to collaborate face to face, and to connect with our current and new partners, with exciting plans in the pipeline for 2024.”
Speaking of the team’s highlights, she adds: “The opportunity to connect with our partners at Sindalah was a very important focus for IGY with the upcoming opening of the IGY managed Sindalah Marina in 2024. Key superyacht dockage contracts were secured during the show for our growing European network, and the IGY Media platform is gaining momentum and traction across a host of luxury product and service companies from our attendance at these events.”
Events to remember
Throughout the show, IGY also sponsored events and meeting spaces, including networking drinks in the ACREW Lounge at La Rascasse. The team also collaborated with partners such as Northrop & Johnson, with whom they hosted cocktail receptions and got involved with N&J’s annual Captain’s Reception as well as the brokerage’s Signature Soiree. Both were well received and attended.
The success story of the yacht show, however, was IGY’s Monte Carlo 007 Party, which was launched to much anticipation and excitement. Hundreds of attendees headed to the Monaco Yacht Club for the exclusive, invite-only event, dressed to the nines in black-tie attire, for an evening of champagne, live music and performances. In a striking setting on the yacht club’s terrace, guests enjoyed an open bar and buffet and watched Brazilian dancers in colourful feather headdresses and belly dancers, before taking to the dancefloor themselves until the early hours.
The glamorous James Bond-themed event was the place to be on Wednesday evening and further cemented IGY’s status as a key player at the annual show.
“As IGY Marinas continues to expand its global presence, the Monaco Yacht Show and our 007 Party offer the perfect opportunity for the IGY team to connect and celebrate with valued clients, strategic partners, and key decision-makers from across the superyacht industry,” says Romina Bompani, Global Sponsorship & Event Sales Director at IGY. “This year, the team has truly elevated the 007 branded event experience, further solidifying its status as one of the show’s most coveted invitations. We take immense pride in the milestone we’ve achieved, and we are looking forward to the journey that lies ahead”.
“The team delivered a spectacular event that we look forward to trying to top in 2024,” adds Parsons-Randle. “Monaco will always be a ‘must’ in the IGY event calendar, and we are already looking at how we can engage with the show and the activity around it to make an even bigger impact in 2024.”