Yachting News » Events » Eddie Jordan Officially Opens London Luxury Afloat 2023

Eddie Jordan Officially Opens London Luxury Afloat 2023

F1 aficionado and TV personality Eddie Jordan was joined by representatives from iconic yachting brands Oyster Yachts, Sunseeker and Princess Yachts and show organisers, British Marine to officially open London Luxury Afloat 2023 yesterday.

Following the ribbon cutting and declaring the show open, Eddie commented: “I feel very proud to be here, opening the second edition of London Luxury Afloat. I love being at St Katharine Docks, the location is so perfect, a hidden gem right in the centre of London. The Tower of London makes an incredible backdrop, and just one lock takes you straight out into the Thames. It’s a very calming location, in the heart of the City of London, yet you can be sitting on the deck of a yacht, enjoying the peace and quiet within this beautiful marina.”

Joining Eddie to mark the show’s opening were Oyster Yachts CEO Ashleigh Highfield, Christopher Head, Group Sales Director of Sunseeker London, Alan Knight, brand ambassador for Princess Yachts, Paul Atkins, St Katharine Docks Marina Manager and Lesley Robison, CEO and Paul Gullett, President, British Marine, organisers of London Luxury Afloat.

Ashleigh Highfield, CEO, Oyster Yachts commented: “I'm delighted to be here at the second edition of London Luxury Afloat. Oyster Yachts has always used St Katharine Docks as an iconic central London location which is so convenient for our British and International owners and customers.  It’s a stunning and prestigious location which shows off our beautiful yachts at their best. We’ve bought three stunning yachts, the 595, 565 and our new baby of the fleet, the award-winning European Yacht of the Year, Oyster 495.”

Christopher Head, Group Sales Director of Sunseeker London added: “We are delighted to be back at London Luxury Afloat in the heart of this magnificent city at St Katharine Docks, what a backdrop. Come and join us at our Whispering Angel bar and see three fabulous boats on display.”

Alan Knight, Princess Motor Yacht Sales went on to say: “We are delighted to return to the heart of London with our new sleek Princess S62 against the prestigious backdrop of St Katharine Docks and can’t wait to welcome guests aboard.”

While Paul Atkins, St. Katharine Docks Marina General Manager added: “It is a pleasure to host British Marine’s London Luxury Afloat for a second year. It is a fantastic event in a superb location and we hope all exhibitors and visitors have a great time.”

Paul Gullett, President of British Marine, concluded by saying: “I am delighted that Eddie, Ashleigh, Chris, Adam and Paul have been able to join us today to officially open the show.

“It is great to be back here at St Katharine Docks following the success of the inaugural show last year. The team behind the scenes have been working extremely hard to pull the show together and alongside all the brands here today, everyone should be extremely proud of what has been achieved.  It is absolutely wonderful to see all these amazing craft here in the heart of London.”

London Luxury Afloat is a boutique style show, bringing together some of the very finest sailing, motor and superyachts from leading luxury brands, providing discerning boat buyers with a unique opportunity to view a whole range of craft side by side in the heart of the capital.

Taking place at the icon St. Katharine Docks, the show runs from 18-22 April. 

Down on the pontoons ticket holders can view a whole host of luxury vessels from leading luxury yachting brands including Sunseeker, Oyster, Princess and Azimut, as well as Falcon Tenders limousine style tenders, the perfect accessory to any superyacht.

Ticket holders will also have exclusive access to the London Luxury Afloat floating bar, where they can sit back and relax with a glass of champagne.

While shoreside, several exhibitors will be showcasing a range of complimentary products, services and additional marine craft including Shawbury Wine, with a selection of wines handpicked from across the world, Talos Vehicles, with the head turning Defender 90 Carpathian Delta, alongside the Bayliner VR6, the Beneteau Anatares and the Beneteau Flyer.

While for motorboat connoisseurs we have the RAND 28 and RAND Spirit 25, the highly successful International Yacht Sales & Brokerage company MGM Boats, as well as Bentley Motors, the exclusive Luxury Automotive Partner for the event.

As well as all the show has to offer, London Luxury Afloat is surrounded by a wide choice of waterfront bars, cafés and restaurants to provide guests with an exciting day out alongside an outstanding show experience.

So, whether you’re looking to purchase your first luxury yacht or to upgrade, you’ll be sure to find the perfect yacht to suit your needs at London Luxury Afloat.

London Luxury Afloat takes place at St. Katharine Docks, London from Tuesday 18 to Saturday 22 April.  Nestled on the north bank of the River Thames, within close proximity of many of London’s most famous tourist attractions including the Tower of London and Tower Bridge, St. Katharine Docks is central London’s only marina and provides the perfect backdrop to London Luxury Afloat. With a vast array of bars and restaurants visitors can enjoy a full day out and really make the most of their visit.  


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