Yachting News » Events » Birmingham is Home to Contemporary New Boat Show

Birmingham is Home to Contemporary New Boat Show

A new independently run boat show is being launched at Birmingham NEC in February 2022, BoatLife Events Ltd has announced. The show, which calls itself more than a boat show, has a fresh view on marketing and promises to deliver more than a four day event. 

The BoatLife brand has three core elements; Digital, Community and Live, and the total solution offers clients a year-round approach to marketing and lead generation with digital marketing and social media at the core of BoatLife. 

The show takes place 17-20 February 2022 occupying three halls and over 20,000sqm. The show can take boats up to 45ft and will showcase RIBS, powerboats, sailboats, inland and watersports - plus a whole range of retailers and ancillary companies. It also benefits from exhibiting alongside other popular events such as the Golf Show whom the organisers hope to collaborate with. 

NEC has had significant investment over the past few years and offers a huge choice of benefits from entertainment venues, restaurants to conference spaces and ample parking - making it a first choice venue that adds to the exhibitor and visitor experience. 

BoatLife is privately owned by Richard Dove, who comes from a full career in the events industry and the team also includes Dan Taylor and Hayley Harris who are both known to the marine industry. Previously working on Southampton Boat Show in Operations and Marketing. The combined contacts and experience make it a compelling team that is fired up to deliver this exciting brand for the industry. 

Richard Dove, director, BoatLife Events Ltd, says: “After months of planning I am over the moon to be announcing BoatLife to the marine industry. We have a strong interest in the show with expressions of interest for 50% of the space which is incredible. 

“We have such an experienced and creative team running BoatLife and the whole project is developing at a rapid pace.”

Chris Manners, MD, TBS Boats Ltd says: “The Boat Dealers have wanted a Boat Show in the Midlands for years, and I'm delighted we finally have one on the table. We need to grab the interest that is on our industry at the moment and make the most of it, I can’t wait to take the Sealine range to the show.”

Haley Hadley, marketing & sales director, ABC Leisure Ltd, adds: “As soon as we heard about BoatLife we immediately secured space and a boat. Boat Shows are a key part of our marketing strategy and with their digital marketing approach it is a perfect combination for us.”


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