OnboardOnline is 100% digital, with no connection to On Board Magazine.
Digital Content Marketing
OnboardOnline is a content marketing platform for the superyacht industry worldwide, raising brand awareness for businesses and marinas operating in this sector. Over the past four years OnboardOnline has built a regular following of industry professionals, superyacht captains and crew and now has the highest traffic of all editorial titles in this niche.
Content marketing involves much more than banners and directory listings. It requires a steady flow of brand stories and news telling potential clients what you do, who you are and what's different or great about your business. We use this content to engage interest among potential clients, strengthen brand awareness and raise your visibility in online searches.
Google’s algorithm strongly favours quality, relevant editorial, and this is the most powerful tool for building an online presence. But not all websites are equal in the eyes of Google. OnboardOnline has high authority in this sector so content is quickly indexed and referenced, putting your business directly in front of the people you want to reach.
Even if you've invested in your own digital resources, publishing content on OnboardOnline widens the net, putting you in front of broader range of clients at different stages in the buying cycle, greatly enhancing your own efforts.
Mobile apps are useful if they offer something different or better than what's already available online. However, content on an app is not referenced by Google so it has no impact on your SEO. Exposure on an app is wholly dependent on the number of downloads - which is not the same as traffic - and whether or not people use it regularly.
Pay-per-click campaigns can be effective short term in boosting a broader strategy, but your visibility ends when you stop paying. On the other hand, publishing regular, quality content about your products or services builds a profile that endures, increasing your digital footprint over time.
Why the Smart Money is in Digital
For immediate impact, digital marketing is fast, targeted and measurable.
For the long term, investing in digital content marketing is the most effective way to build a footprint that endures, increasing your visibility to a wider audience over time.
Please refer to our main products below.