Pershing Presents the TØ Project

Posted: 21st November 2019 | Written by: Naomi Chadderton

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Pershing, the leading builder of Made in Italy sports yachts that has been designing, producing and selling open, coupé and sport-fly luxury motor yachts for over 30 years, has announced the launch of the TØ project, ushering in a new era with an innovative momentum that is sure to shake things up in the yachting world.

It’s a new aesthetic and emotional experience, a leap forward in the world of avant-garde yachting, a disruptive – and only seemingly impossible – alternative to every yachting experience ever had.

Along with the X Generation, the TØ project will be the builder's new range, and is set to redefine the boundaries of the 25- to 40-metre market segment. The project rises up to the new demands of customers, translating and reinventing them as only Pershing can.

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The new range promises to be unlike anything ever seen before and will revolutionise the concept of sports yachting, establishing game-changing standards in yachting pleasure while preserving unmatched high technology and performance thanks to designer Fulvio De Simoni’s incomparable style.

The TØ project has emerged from a collaboration between the Ferretti Group's Product Strategy Committee led by engineer Piero Ferrari, the group’s Engineering Department, and yacht designer Fulvio De Simoni.

The four cornerstones of the new project are: design - the distinctive Pershing family feel will be preserved yet take on a new stylistic paradigm with a strong identity; on-board liveability and comfort - spaces and volumes will be maximised and several concepts will be re-engineered to the distinct Pershing style, lots of areas will open up to the sea, navigation comfort of indoor and outdoor spaces will be amplified; technology - the technological breakthroughs will live up to the brand promise; and performance – TØ will bring an unprecedented yachting experience to the 25-40-metre market segment.

The first yacht from the new TØ range will be officially presented at the Boot Düsseldorf 2020 show.

Images: Ferretti Group

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