Show Management, producer of six of the largest boat shows in the world, announced today that it has appointed Brett M. Keating as Vice President of Consumer Marketing.
In this newly created role, Ms. Keating is responsible for ensuring that Show Management attracts the visitors most wanted by its exhibitors and for the quality of the visitor experience at its shows.
She will work in cooperation with all Show Management partners, including the associations that contract with the company to operate the shows, show exhibitors, government entities, fellow marketers and visitors at all six shows, including the Fort Lauderdale International Boat Show, Yacht & Brokerage Show in Miami Beach, Palm Beach International Boat Show, St. Petersburg Power & Sail Show, Suncoast Boat Show in Sarasota, and the Panama International Boat Show, in addition to other South Florida events in which Show Management has a role.
Ms. Keating, who resides in Miami, previously held the position of Vice President of Marketing at Ferretti Group of the Americas and prior to that, various marketing and business development positions at the Brunswick Boat Group. She joins the Show Management team with 15 years of experience in the boating industry at both the manufacturer and dealership levels across multiple boating segments, from the smallest runabouts and center consoles to the largest luxury sport-fishing, fly-bridge, performance and mega yachts. She has led teams in developing customer retention management (CRM) systems, customer research, market share analysis, branding, events, digital and print media initiatives, and implementing new product and distribution revenue streams.
"Brett has a unique perspective on what attendees and exhibitors expect from boat shows, forged by her years of experience managing some of the largest exhibits at the shows, as well as her solid background in strategic marketing and implementing large scale initiatives," said Efrem "Skip" Zimbalist III, CEO of Show Management. "As Show Management further develops each of the shows and expands into new territories, Brett will play an instrumental role on the team to ensure our partners, attendees and exhibitors have a voice and that we continuously innovate for fresh, fun and productive experiences."
Ms. Keating earned a Bachelor of Business Administration degree with a concentration in marketing from Western Connecticut State University and an International Masters of Business Administration from the Daniels College of Business at the University of Denver. A born boater originally from New Jersey who loves the great outdoors, her favorite things to do when she is not at work are boating, kayaking, Bikram yoga, snow skiing, mountain biking, camping and traveling.
"As a vital component of the marine industry, Show Management is uniquely positioned to bring innovation to boat shows and create engaging opportunities for exhibitors to showcase their products and memorable experiences for attendees," said Keating. "In the coming months, I will be speaking to attendees, exhibitors, and our partners, including the Marine Industries Association of South Florida, the Florida Yacht Brokers Association and the Marine Industries Association of Palm Beach County, to address every aspect of marketing, communication and engagement. This opportunity as Vice President of Consumer Marketing for Show Management allows me to expand my involvement in our industry to work with builders, dealers, and product and service affiliates in ways that can make a difference in the industry about which I have been so passionate my entire life."