Yachting News » Business » MarineMax to Create Dedicated Superyachts Division

MarineMax to Create Dedicated Superyachts Division

Hot on the heels of speculation that OneWater is in talks to acquire its rival, word is out that MarineMax is consolidating a number of its own acquisitions in the shape of a dedicated superyachts division.

Leveraging an impressive portfolio of leading superyacht brands, which includes Fraser Yachts, Northrop & Johnson, Fairport Yacht Management, SuperYacht Management (SYM), and Atalanta Golden Yachts, MarineMax plans to consolidate specific functions to enhance the group’s offer while maintaining the culture and independence of individual brands.

In practice this will involve the integration of back-office functions into one global support structure, while human resources, accounting, finance, legal and compliance, marketing, videography and photography, market intelligence and technology will eventually fall under one roof.

The new superyachts division will be headed up by Daniel Ziriakus as group chief operating officer and executive vice president, and Alessandra Nenci as group chief financial officer and executive vice president.

An industry veteran of 18 years, Ziriakus has considerable experience in the restructuring of global yacht brokerage brands having previously worked with Fraser Yachts, Camper & Nicholson’s International and, more recently, Northrop & Johnson. where he has spent the past decade overseeing its expansion to become the largest superyacht brokerage house in the US. Under his tenure as COO and later President and COO, N&J produced double-digit revenue growth year-on-year and expanded its workforce to over 230 staff.

Alessandra Nenci previously worked with the Perini Group, Gruppo Baglietto and Heesen Yachts, joining Fraser Yachts under Azimut-Benetti ownership in 2013, and later becoming chief financial officer in 2017. With an acute understanding of product and process, Nenci has continued to positively impact the growth and transformation of Fraser Yachts under MarineMax ownership. 

As quoted in Marine Industry News today, Chuck Cashman, chief revenue officer for MarineMax said: “With Daniel and Alessandra at the helm, we are confident in our ability to deliver unparalleled service and support to our clients. The creation of the superyachts division represents a pivotal moment for MarineMax. This new structure will not only enhance operational efficiency but also reinforce our commitment to maintaining the unique identities of our esteemed brands while offering an elevated customer experience. Equipping our team with best-in-class tools guarantees superior marketing, cutting-edge technology, and exceptional support.”

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