Yachting News » Business » Dedicated Superyacht TV Station Attracts Massive Global Audience

Dedicated Superyacht TV Station Attracts Massive Global Audience

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Finally, the first luxury television station dedicated to superyachts and life on board has arrived: Superyacht TV. Based out of Monaco, the glamorous Mediterranean principality with yachting in its DNA, Superyacht TV broadcasts premium quality programming centered on six categories - yachts, destinations, life on board, events, tenders and toys, and the creators - to showcase the industry and the yachting lifestyle to a global audience of 30,000,000.

The founders

Superyacht TV was founded by film and television producer Christian Moore, son of actor Roger Moore, Patrick Coote, an established yachting industry professional, and Space Systems International (SSI)-Monaco, an integrated telecommunications provider specialized in satellite telecommunications. It is the first television channel for SSI-Monaco.

How can you watch it?

The channel is broadcast 24/7 and is free-to-view online at www.superyacht.tv, on mobile devices via the Superyacht TV app, or through your IP or satellite provider. The current satellite reach is 30,000,000 households, a figure that is growing every day.

The station is shown in Monaco on Chanel 88 and in important yachting markets such as Dubai, the Emirates and the MENA region via MonacoSat. Expansion into the UK and across Europe is planned for 2019.

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The story so far

After a soft launch in January 2018, the channel has grown organically with the support of key players in the yachting industry, including LYBRA, Cluster Yachting Monaco, MYBA, The Superyacht Life Foundation, International Superyacht Society, and the Yacht Club de Monaco.

Partnership opportunities

Statistically, 74 per cent of all daily web traffic is online video content. Superyacht TV offers an opportunity for those in the industry to reach their target audience. Its full-service production team will produce, edit, distribute, and market your video content. Affiliate partnership opportunities also exist.

Additional figures that demonstrate the importance of video as a marketing tool:

• 10x more engagement on social media when a video is included
• 60-40 split for video content viewed on mobile devices than on TV in 2017
• 400% increase in enquiries on premium real estate listings with a video

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Meet with Superyacht TV at the Monaco Yacht Show

On the eve of the world’s largest superyacht meeting, the Monaco Yacht Show (MYS), held in Port Hercules from September 26th – 29th, now is the opportunity to organize to meet with Superyacht TV at the event. A media partner of the MYS, the channel will have a strong presence during the show with multiple film crews interviewing key players and filming new launches.

Christian Moore, Superyacht TV founder, says, “Superyacht TV is the first channel dedicated to superyachts, broadcast on satellite, as well as a dedicated 24/7 channel. It’s a big undertaking to establish a channel where there hasn’t been a lot of content created. But building content is one of the things I enjoy most.

“We are aiming to give a broad scope and as much visibility as possible to the industry. Superyacht TV has the full support of the industry because we are a visual representation of yachting that hasn’t existed before.

“Over 70 per cent of the world is covered with water and we want to cover it all. With that, video is the best way to bring across the message and to show people what magnificent creations yachts are.”

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