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What Boat Would You Be?

Scott 150

What Boat Would I Be?

This is a challenging question for me because there are many boats on the market today that I feel embody what my personality would be if I were a boat. I love style and appreciate color, design, fashion and innovative trends. I'm also drawn to anything that accentuates the beauty and magnificence of the great outdoors.

The warm sunshine, the deep blue ocean, gentle breezes and the wonderful sense of respect and joy I get from being outdoors. All of these are part of the fabric of who I am. There’s also the competitive, sporty, physical, energetic and athletic part of me that craves strength, motion, fitness and speed. I am an SUV with a sports car mind. I must also admit, I have an alter ego called luxury and quality, a fascination for the magnetic appeal of both.

Enter, the Riviera 75 Enclosed Flybridge. 

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The 75 exudes style in every sense of the word. It’s sleek lines, curvaceous hull design and ability to thrill onboard and on shore are just plain cool. I have had the pleasure of being a guest on many Rivieras. Until you actually experience it first-hand, you just can’t imagine how they do it.

When I think about a boat that embodies all of my traits, the Riviera 75 captures nearly all of them. There is quite possibly one Riviera trait that is not my own. The Riviera 75 Fly is without doubt Australian born. Me, I’m purely American. The Riviera is also a whole lot sexier – no worries mate! 

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*Photo credits: Riviera


Scott MacFarland's marine DNA started back in college in Boston when he worked at a marina detailing boats and assisting at boats shows. Scott has since worked with numerous domestic and international marine clients specializing in digital marketing, new idea creation and brand management, and has received awards for his work in marketing and broadcast media (NMMA Best of Show, Telly, Addy, Summit, Gold Advertising). Currently, Scott is a Director of Marketing and Strategic Communication in the beautiful and historic city of Boston, and is a recognized thought leader and blogger for the HuffingtonPost and YourBrandExposed.


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