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The Crew Coach

Career and personal success strategies for luxury yacht crew!

Gain the edge with customised solutions to accelerate your yachting career success.
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Location Information


Regions Serviced

  • World Wide

Products / Services

  • Crew Coaching, Performance Reviews, Leadership Training, Team Building, CV Solutions


Meet The Crew Coach!

15 years of luxury yachting industry experience.

Having lived and worked in the luxury yachting industry for the past 15 years, Alison is personally familiar with the many challenges yacht crew encounter throughout their careers. Alison believes everyone has the ability to create a life and career they really enjoy and she loves nothing more than helping people fully live up to their true potential.

With extensive experience as a superyacht stewardess and chef, and having cruised throughout the Mediterranean and Caribbean, Alison has first-hand knowledge of the demands and dynamics of many different types and sizes of yachts.

Combined with her shore-based business development and marketing experience within the yachting sector, Alison's background makes her uniquely placed to understand where crew are coming from and where they want to go; as well as what yacht owners and managers really want from their crew. 

Alison has also recently been contracted to provide professional development coaching to the the Camper and Nicholsons charter fleet worldwide, with a busy program of seminars and other projects throughout the year.

Fully qualified, with a proven track record, Alison has always been passionate about communication and professional development, and as a leader has very much enjoyed inspiring and developing people in her teams to perform at their very best.

Having been a well-known ‘go to’ person for yachting career and personal guidance over the years, moving into professional coaching in 2009 was a natural evolution that brought Alison’s occupation into alignment with her innate strengths and abilities.

Born in Melbourne Australia, Alison gained a Bachelor of Arts in Literature and Philosophy, and originally trained in advertising as a copywriter before moving to Europe.

Her life after yachting has included senior sales and marketing positions in both small start-up businesses and large international companies based on the French Riviera, including three years as Marketing Director for one of the top international yacht brokerage companies.
The Coaching Academy

Alison graduated with a Distinction in Personal Performance Coaching from the UK's most reputable coaching college, The Coaching Academy, in 2011 and continues to further her education with regular training courses to add to her coaching skill set. She is currently privately coaching many crew at all levels from juniors to department heads and Captains, and has conducted numerous onboard crew development workshops and leadership training seminars for senior crew throughout the industry.

A lifelong obsession with boats

Alison first went to sea when she was a teeny baby, in the 24 foot sailing yacht her parents built from scratch in their backyard, in deepest darkest urban Melbourne. Being yachting nutters themselves, her parents went on to sail from their mooring in Hastings in and around Port Phillip Bay every weekend and school holiday, including all the way to Tasmania and back every Christmas, until Alison was 12 years old. As a consequence, Alison has an iron stomach and has only ever once suffered from seasickness as an adult (she blames the chef's curry).

Having worked on several magnificent classic sailing yachts, where she fell in love with their timeless elegance and beauty, Alison also continues to participate as race crew whenever possible during the many classic yacht regattas throughout the Mediterranean season.

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